1 · A product that lives in the house
It shows up because the family really uses it.
partnerships
For brands
An unscripted family show on Instagram, in Brazilian Portuguese. Below: the numbers, with dates and sources, and how we work with brands.
Numbers updated on 16 Oct 2026. Source: Instagram Insights. Each number says where it came from.
The numbers
Instagram Insights, 30 days from 16 Sep to 15 Oct 2026.
- 12K+ followers
profile, 16 Oct 2026 - +4.6K+ followers in 30 days
up 63%, net of unfollows - 530K+ views in 30 days
Reels, Stories and posts - 180K+ accounts reached in 30 days
different people - 11K+ interactions in 30 days
likes, comments, saves and shares - 34K+ profile visits in 30 days
Who watches
83% are aged 35 to 64. 91% are women.
Countries: Brazil 83% · Portugal 14% · Mozambique <1% · United States <1% · Canada <1%.
Language: Portuguese, 99%.
Most active: Wednesday to Friday, 6 to 9 pm Brasília time (4 Sep to 3 Oct 2026).
Followers, Instagram Insights, 16 Sep to 15 Oct 2026. City breakdown on the Portuguese page.
Followers by age
| Age | Followers |
|---|---|
| 18 to 24 | 1% |
| 25 to 34 | 8% |
| 35 to 44 | 26% |
| 45 to 54 | 32% |
| 55 to 64 | 24% |
| 65 or over | 8% |
one Reel
The May 2026 Reel
The Reel where the family told how they bought a vila in Portugal, almost abandoned when they found it.
- 460K+ views
- 280K+ accounts reached
- 9.1K+ new followers
- 8.4K+ likes
- 540+ saves
- 160+ comments
Post insights, 16 Oct 2026.
formats
How a brand joins the story
2 · Integrated episode
A Reel inside a series already on air (Diário da Vila, the vila diary; Sexta na Vila, Friday dinner; Bolão da Obra, the building-work sweepstake), with the brand as part of the situation.
3 · Stories + vote
The audience chooses with the family: a colour, a flavour, a destination.
4 · Later: meet the family
Lunches and launches at a place we agree on, never at the vila, which is the family's home.
Every partnership is labelled #publi / #ad or with Instagram's "Paid partnership" tag. Always.
Categories that fit us
- Home and kitchen
- Food and non-alcoholic drinks
- Beauty and wellbeing 40+
- Travel and airlines Brazil ↔ Portugal
- Money transfers and banks for families across countries
- Family games
- Building tools and materials, always with someone from the family using them
What we don't do
- A child as the product, the focus or the hook of paid content (sponsored, gifted, ads or affiliate). Never. If a child appears, it's only in passing, as part of the family scene.
- Products the family wouldn't really use.
- Hidden ads: everything is labelled as advertising, gifts included.
- Betting, alcohol, tobacco and vapes, crypto and "easy money", medicines, weight-loss products, payroll loans, party politics and religion as a sale.
- Citizenship and immigration: not for now.
- More than one paid post in every four.
the cast
Who appears
The grandparents, their five children and their partners. In partnerships, the adults are the ones you see; a child at most in passing, as part of the family.
let's talk
Contact
Write to ciao@agrandefamiglia.com or use the form. English is fine.
Tell us the brand, the product and what you have in mind. If you like, add the campaign period.